Privacy Policy

It goes without saying that the security of your data is very important to us. We comply with the statutory provisions on data protection.

We use the information supplied by you to process and fulfil your order. Where necessary for the delivery of the goods ordered, we pass your information to the shipping company engaged to make the delivery in order to fulfil the contract. In order to process payments, we pass the payment information necessary for this to the financial institution instructed to make the payment and, if applicable, the payment service provider instructed by us or the payment service chosen by you in the order process.

We collate and use your personal data exclusively for orders and for their processing. The data is not forwarded to third parties. We will also collect your personal data when you subscribe to our e-mail newsletter. We will save your e-mail address to send the newsletter.

We store the contract text and send you the order details and our General Conditions of Business by e-mail. You can view the General Conditions of Business at any time here. You can view your previous orders on the summary page of your client account.

Evaluation Reminder by Trusted Shops

If, during or after your order, you gave your consent (by activating a relevant checkbox or clicking on the “evaluate later” button provided for this purpose) for us to do so, we pass your email address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Köln, to remind you by email of the opportunity to submit an evaluation. Your consent may be withdrawn at any time by sending a message to the contact detailed below or directly to Trusted Shops.

Information concerning Cookies

Cookies are text files which are saved on the user’s computer when they visit a website. We use so-called session cookies, which are immediately deleted when the browser is closed. These cookies enable, for example, the shopping cart to be being displayed on different webpages, so you can benefit from seeing how many items are currently in your shopping basket and what their current purchase value is. In addition, we also use cookies which are stored after the session has ended (persistent cookies). These cookies in particular make our service more user friendly, efficient and secure. For example, thanks to these files it is possible for you to be shown information specifically tailored to your interests on the webpage. Their exclusive purpose is, therefore, to best tailor our service to your customer requirements and make surfing with us as simple as possible.


You have the right to revoke your consent at any time with effect for the future. An informal communication to the responsible institution is sufficient for this.

If you revoke your consent, we will delete your personal data.

Data that we have to store due to retention obligations stipulated by law, articles of association or contracts shall be blocked instead of deleted, in order to prevent a use for other purposes.

Right to information

You have the right to information about the data stored about you, its origin and recipients and the purpose of its storage, as well as, if applicable, a right to correct, block or delete this data. The responsible institution shall provide you with information about the stored data.

Use of Facebook Social Plugins

Our website uses so-called social plugins (“plugins”) from Facebook, the social network operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified with the Facebook logo or the addition of “Facebook social plugin”. An overview of the Facebook plugins and how they look can be found here: If you visit a page on our website which includes such a plugin, your browser makes a direct link to the Facebook servers. The content of the plugin is sent from Facebook direct to your browser and integrated into the page. This integration enables Facebook to receive the information that your browser has visited the relevant page of our website, even if you do not have a Facebook-profile or are not currently logged into Facebook. This information (including your IP address) is sent directly from your browser to a Facebook server in the USA and saved there. If you are logged into Facebook, Facebook can directly allocate the visit to our website to your Facebook profile. If you interact with the plugins, e.g. click on the “Like” button or enter a comment, this information is likewise transmitted to a Facebook server and saved there. The information is also published on your Facebook profile and shown to your friends on Facebook. The purpose and extent of the information collected and the further processing and use of the information by Facebook, as well as your rights in this respect and settings options to protect your privacy, can be found in Facebook’s data protection information: If you do not wish Facebook to allocate information collected through our website directly to your Facebook profile you should log out of Facebook before visiting our website. You can also completely prevent the loading of the Facebook plugin with Add-Ons for your browser, e.g. the “Facebook Blocker” (

Use of Google Social Plugins

Our website uses the "+1" button belonging to the Google Plus social network. Google Plus is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). The button can be recognised by the "+1" symbol on a white or coloured background.

If you visit a page on our website containing such a button, your browser makes a direct link to Google’s servers. The contents of the "+1" button is transmitted from Google direct to your browser, which integrates it into the webpage. We therefore have no influence over the extent of the information collected by Google with the button. According to Google, personal information is not collected if the button is not clicked on. Such information, including (amongst other things) the IP address, are only collected and processed from members who are logged in.

The purpose and extent of the data collection and further processing and use of the data by Google, as well as your rights in this respect and settings options to protect your privacy, can be found in Google’s data protection information concerning the "+1" button and the FAQ

If you are a Google plus member and do not want Google to collect the data concerning your visit to our website and connect it with your member data already stored by Google, please log off Google Plus before entering our website.

Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files, which are stored on your computer and enable your use of the website to be analysed. The information about your use of this website generated by the cookies is usually transferred to a Google server in the USA where it is stored. In the event that IP-anonymisation is activated on this website, your IP address will, however, be shortened first by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website, in order to analyse your use of the website, to compile reports on the website activities and to provide other services associated with the website use and internet use to the website operator. The IP address transmitted from your browser within the scope of Google Analytics is not merged with other Google data. You can prevent the storage of cookies by making a corresponding setting in your browser software; however, we would like to point out that in this case you may not be able to make full use of all functions of this website. You can also prevent the recording of the data generated by the cookie and related to your use of the website (incl. your IP address) and its transmission to Google as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link: browser plugin (

The website uses re-marketing with Google Analytics for online advertising. Our adverts are posted on the websites of third-party service providers (including Google). Both we and third-party service providers (including Google) use first-party cookies (e.g. Google Analytics cookies) and third-party cookies (e.g. DoubleClick cookies) together in order to post, adjust and optimise adverts based on your previous visits to our website. The website uses Google Analytics performance reports per demographic characteristics and interests. We use data obtained by Google through interest-based advertising and the visitor data of third-party service providers (e.g. age, sex and interests) in Google Analytics for trend analyses and marketing purposes.

Integration of the Trusted Shops Trustbadge

Following an order, the Trusted Shops Trustbadge is incorporated into this web page in order to display our Trusted Shops trustmark for buyers and the eventually collected reviews, as well as the Trusted Shops product offer. In balancing the various interests, this serves to safeguard our legitimate prevailing interests in an optimised marketing of our offer. The Trustbadge and the services advertised are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln. Whenever a Trustbadge is called up, the web server automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data), and documents the retrieval. This access data will not be evaluated and will be automatically overwritten seven days after your visit to the page. Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.

Data Protection Officer

Our Data Protection Officer is Andreas Schwach. You can contact him for any questions relating to data protection at Vision Group AG, mclinsen. To do this please send a letter to the address shown under Imprint and mark it "data protection" or send an e-mail to info to [email protected]

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Our Qualities

  • More than 1 million contact lenses in stock
  • Branded lenses obtained directly from the manufacturer
  • Fifty years of experience in the contact lens business
  • Specialist expertise thanks to our optician background

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